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Rozvoj venkovské turistiky v Pardubickém kraji se zaměřením na využití koní
Holánková, Agáta
This diploma thesis researches the current situation in the field of rural tourism development with a focus on the use of horses in the Pardubice Region. The first part of the thesis characterizes the Pardubice region itself, the state of tourism and the current offer of forms of rural tourism and equestrian tourism in the Pardubice region. The second part of the work is dedicated to the survey of active enterprises operating rural tourism with the use of horses, as well as the current demand from the public. The research was carried out using a questionnaire and the results were presented using graphs and tables followed by verbal comments. Based on the results, a SWOT analysis was compiled and subsequently some possibilities were proposed for the development of rural tourism using horses in the Pardubice region.
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Využití původních plemen hospodářských zvířat v agroturistice
Pospíšilová, Zuzana
This bachelor thesis entitled „Use of indigenous livestock breeds in agro-tourism“ deals in the first part with the characteristics and histoty of these breeds. Most of these breeds are included in the program for the protection of the gene pool od indigenous. For each breed there is a short assessment of the positives and negatives of the breeding. It is followed by part with selection of several agro-tourism enerprises in the Czech Republic that breed presented. Futhermore, the current state of indigenous livestock breeds is assessed and their possible future development is proposed. Finally, a SWOT analysis is presented from the perspective of rural tourism in the Czech Republic.
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Agrotourism as a tourism phenomenon
Čiháková, Dominika ; Procházka, Jan (advisor) ; Navrátilová, Miroslava (referee)
The thesis is focused on agrotourism, which is a frugal kind of tourism, behaves to the nature, so that it burdened the least and thus support a sustainable tourism development. The aim is to describe the area of agrotourism. Theoretical part describes in detail the concept of agrotourism and explains its meaning and importance, comparing the Czech touristic environment with the foreign one, describes the institutions that operates in the agrotourism and rural tourism. The practical part is made up of a questionnaire survey, which determines whether people have the notion of tourism in the consciousness or what they mean by this term and what is their position to the agrotourism. Furthermore, the observation method is used, which describes in detail two farms. It is a farm Ko ík and a farm Zababe . Keywords: Frugal tourism, sustainable development, rural tourism, agrotourism, marketing mix of tourism, international agrotourism
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Agrocentrum Ohrada a jeho vliv na rozvoj venkova v zázemí Letovic
Kraváčková, Sabina
The goal of this thesis is to investigate the influence of Agrocentrum Ohrada on rural development in the micro region Letovicko. The theoretical part of the thesis characterizes agribusiness as a chain of activities leading from primary production to final consumer. Simultaneously it describes agrotourism as a part of rural tourism that should be a part of a chain of agribusiness. The practical part of the thesis characterizes the hobby area of Letovicko and Agrocentrum Ohrada, in terms of conditions for development of agribusiness, agrotourism and possible economic support, through SWOT analysis. In conclusion of the thesis I evaluate the importance of the company for development of micro region and agribusiness.
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Analýza současného stavu venkovského cestovního ruchu v obci Bartošovice
Kolářová, Iveta
The theme of this bachelor thesis is an Analysis of the current situation of rural tourism in Bartošovice. The first part of the thesis is dedicated to the region of Poodří, because of the location of the village. Then, the thesis focuses on cultural, natural and tourist activities of Bartošovice that can attract local as well as international tourists. Afterwards, the SWOT analysis of the village is completed and the results of current situation are evaluated. The last part of the thesis focuses on the further development options on the basis of the SWOT analysis with a given practical example of eco-farm and it is possible grant options.
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Zhodnocení stávajícího objektu v obci Rytířsko a možnosti jeho rozvoje v oblasti agroturistiky
Varhaníková, Kristýna
The aim of the thesis is to evaluate the existing company, Hotel Rytířsko, and proposes suggestions for improvement, new services and expansion of the offering in the field of agrotourism. In the literacy part, the area is characterized from the perspective of rural tourism and focuses on the history, owner, origin and development of the family business at Hotel Rytířsko. The following part evaluates the current situation of the hotel, offered services, technical-economic situation and planned development. Based on this evaluation, the SWOT analysis and marketing mix are elaborated in the work itself. At the end of the thesis there are suggestions for improvement of the current offerings and possibilities for business development and expansion.
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